The duality of AI: How it simultaneously promotes and erodes trust in any organisation | SASIG
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Wednesday 15 October 2025, 2pm-3pm BST

AI is a two-sided coin. It has the power to both erode and ignite our ability to build and maintain trust with prospects and partners.

In this session, we explored what it takes to build trust in today’s business landscape and examine how AI serves as both a champion and a challenger of trust.

We’ll talked about how AI ushers in new concerns about privacy and security, improves the effectiveness of traditional attacks, and calls brand authenticity into question. We’ll also explored all the ways AI can accelerate trust—by enabling better communication flows, defending against new attack vectors, and accelerating any business’s ability to earn third-party validation.

 

Guest chaired by

Sharon Penfold (info), Director of Technology Transformation, De Montfort University

 

Presented by

Marsel Fazilov (info), Lead GRC Specialist, EMEA, Vanta

 

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