Friday 22 January, 11am – 12.30noon(GMT)

for SASIG members only

Plans, policies and procedures are important, but they are nothing without a focus on the people caught up in a crisis. Amanda Coleman gives her perspective on how to develop effective crisis communication by building in humanity and empathy. She looks at how to transform plans so people remain at the centre of communication – before, during and after a crisis.

Amanda has more than 20 years’ experience managing crises. In 2017, she led the law enforcement communication response to the Manchester Arena terrorist attack. She has worked as a journalist and is the author of Crisis Communication Strategies, published in May 2020.

Amanda is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is an advisor for the Resilience Advisors Network and a senior associate of the Centre for Crisis and Risk Communication. She is an international speaker on crisis communication. Her blog can be found here.

Facilitated by

Heather Vernon (info), Co-Founder and Director of Woburn Partners

Presented by

Amanda Coleman (info), Director, Amanda Coleman Communications Ltd

Also, register now for the final session in the SASIG PR Academy – “Effective corporate communications and public relations in response to a data breach” at:

• How to handle crisis communications in any organisation during a cyber-incident – Friday 29 January (register here)