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Wednesday 6 January, 11am-12noon (GMT)

Words are just that – words. So why do some have more impact than others? Why do we use more of them in certain scenarios and why, when you watch comedians perform, do you remember the ruder jokes first (or at least I do)?

Is there a lesson here for security awareness to learn from? Surely we should be looking to improve our messaging constantly to give our colleagues content that resonates?

Exploring the use of the common phrases we all use multiple times a day to converse and convey emotions is critical to helping others understand difficult and tricky concepts. Emotions need to be engaged for changes to begin to occur and all too often, fear is the go-to in our business. Why is that?

In this session, we look at a different approach to educating and informing that offers some promise of greater retention. We will also look at the dangers of this approach too, namely the dreaded ‘O’ word – offence.


Chaired by

Martin Smith MBE (info), Chairman & Founder, The SASIG


Presented by

Ian Murphy (info), CEO, CyberOff


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