Monday 20 April 2020
As marketers, we’re embracing more data than ever before to build a picture of our customers that is comprehensive (and increasingly so!). Therefore what marketing holds is valuable and as we distil it and create a clear picture of our customers, does that make it highly desirable to those who may see an easy target and a quick win to hit the jackpot on information that is very
precise and personal? Therefore, giving you greater power and influence once you have it? Almost like burgling a house and seeing that someone has left you all the car keys, bank cards and pin numbers in the fruit bowl.
Will this opportunity continue to become more attractive? Who owns the risk? And what kind of ransoms could we deal with? How do we mitigate this?
Martin Smith MBE (info), Chairman & Founder, The SASIG
Julian Roberts Head of Marketing, ESET