How nudge theory is changing the security awareness landscape | SASIG
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Friday 29 April 2022, 11am-12noon (BST)

Security awareness has matured over the last decade or so, giving us awareness practitioners so many more options and routes to try with our plans. From behavioural and risk led strategies, through to adapting our plans to fully online/hybrid campaigns (thanks, Covid). We’ve definitely had to become more creative in what we do and how we do it.

Something that not only offers a new and shiny approach, but also seems to be delivering strong and sustainable results across many industries (including government), is nudge theory and the concept of ‘nudging’.

This session is designed for those of you who want to:

  • Know more about what nudge theory is.
  • Understand how to use it and measure it.
  • Take away some practical ideas to consider.
  • Hear a bit of banter and debate from several longstanding security awareness bods.
Chaired by

Martin Smith MBE (info), Chairman & Founder, The SASIG

Presented by

Charlie Sinclair (info), Cyber Awareness & Engagement Senior Manager, Unilever
Lucy Finlay (info), Head of Security Education & Training, Aviva
Tim Ward (info), CEO & Co-founder, Think Cyber Security

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